Atlassian Project Poster Kickoff

An Atlassian project poster kickoff brings team members together for 60 minutes to align on problem framing, scope boundaries, target metrics, and decision roles.

6 time blocks, 60 minutes in total.

Time blocks

Define Problem Statement: 10 min
State the problem you are solving and why it matters now
Agree on Target Impact: 10 min
Outline measurable goals and success metrics
Map Key Features and Non-Goals: 15 min
List what is included in the project and explicit non-goals
Outline Major Milestones: 10 min
Draft target dates and deliverable phases
Assign DACI Roles: 10 min
Designate Driver, Approver, Contributors, and Informed
Identify Assumptions and Risks: 5 min
List critical dependencies and key unknowns

About this routine

The Atlassian project poster kickoff is a team alignment session designed by Atlassian in their public Team Playbook. Instead of jumping straight into solution details or task lists, the project poster forces a team to spend 60 minutes agreeing on the core problem statement, explicit non-goals, key milestones, and ownership structure.

The session begins by defining the problem and establishing measurable goals. Teams then establish clear boundaries around what is inside the project scope and what is explicitly excluded, preventing scope creep before building begins.

In the final phase, teams assign governance roles using the DACI framework (Driver, Approver, Contributors, Informed) and flag critical assumptions or risks. This shared document remains living throughout the project lifecycle to keep everyone aligned.

Why this routine works

Creates clear alignment on project goals before work begins
Prevents scope creep by defining explicit non-goals
Establishes clear decision making roles using the DACI framework
Surfaces key assumptions and project risks early

FAQ

What is an Atlassian project poster kickoff?

An Atlassian project poster kickoff is a 60-minute meeting framework from the Atlassian Team Playbook. It helps teams define the problem, scope, milestones, roles, and risks before starting work.

What roles are assigned during a project poster kickoff?

The framework uses DACI roles: Driver (the person leading), Approver (the decision maker), Contributors (the core team working on it), and Informed (stakeholders kept updated).

How long does a project poster kickoff take?

A standard project poster kickoff takes 60 minutes, though teams working on complex initiatives may extend the discussion as needed.

Sources

Atlassian Team Playbook, Project Poster