Michael Port Keep In Touch System

Michael Port's client follow-up routine helps professionals review project commitments, deliver progress updates, and maintain strong business relationships.

4 time blocks, 40 minutes in total.

Time blocks

1. Contact Roster Audit: 10 min
   Review active client lists and open commitments from recent meetings
2. Progress Update Drafting: 15 min
   Draft concise status updates detailing completed work and next steps
3. Personal Value Sharing: 10 min
   Share useful articles or insights without asking for anything back
4. Touchpoint Logging: 5 min
   Record recent communications and schedule the next follow-up dates

About this routine

In his book Book Yourself Solid, author Michael Port outlines the Keep In Touch system to help professionals maintain strong client relationships without sounding transactional. Michael Port's client follow-up routine centers on regular, systematic touchpoints that deliver real value and clear progress updates.

Rather than sending generic checking-in emails, this system prompts you to audit open commitments, share tailored resources, and clarify active project milestones. Setting aside dedicated focus time ensures your client communications remain consistent, thoughtful, and organized.

Why this routine works

• Maintains consistent communication with active clients
• Eliminates vague checking in messages with purpose-driven updates
• Keeps client promises and project deliverables on track
• Builds long-term professional trust through systematic follow-up

FAQ

What is Michael Port's Keep In Touch system?

It is a structured follow-up method from Book Yourself Solid focused on regular, non-promotional touchpoints with clients and network contacts.

How often should you run a client follow-up routine?

Running this 40-minute review weekly or biweekly keeps client project records accurate and maintains momentum on key accounts.

What should you include in a progress update?

Share completed milestones, outline immediate next steps, flag any blockers, and offer a helpful resource or insight relevant to their goals.

Sources

• Book Yourself Solid, Michael Port

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