Patrick Campbell SaaS Pricing Audit

Audit your SaaS monetization strategy using the Patrick Campbell pricing audit methodology to evaluate metrics, value tiers, and feature packaging.

5 time blocks, 75 minutes in total.

Time blocks

Monetization Metrics Baseline: 15 min
Review current ARPU, gross margin, and churn by tier
Value Metric Alignment Check: 15 min
Ensure pricing scales directly with usage and core customer value
Buyer Persona Willingness-to-Pay Audit: 20 min
Analyze customer survey data and price tolerance across segments
Tiering and Feature Placement Review: 15 min
Audit feature distribution, plan limits, and add-on options
Price Increase and Grandfathering Strategy: 10 min
Draft migration plans, legacy customer terms, and testing schedules

About this routine

Patrick Campbell built ProfitWell on the premise that SaaS companies underinvest in pricing strategy. Running a Patrick Campbell pricing audit every six months allows product and finance teams to realign plan tiers with customer value, fix revenue leakages, and identify monetization opportunities.

The process begins by auditing foundational metrics like average revenue per user and retention across tiers. It then examines your value metric to confirm that revenue grows naturally as customers get more utility from your software.

Finally, the session evaluates feature placement across tiers and builds a migration path for existing accounts. This structured approach helps teams make data-backed pricing decisions without alienating existing users.

Why this routine works

Identifies revenue leakage across current customer plans
Aligns product pricing directly with customer value metrics
Establishes data-backed feature packaging for higher expansion revenue

FAQ

What is a Patrick Campbell pricing audit?

It is a structured review method created by ProfitWell founder Patrick Campbell to evaluate SaaS monetization, value metrics, tier packaging, and customer willingness to pay.

How often should a SaaS company review its pricing?

ProfitWell research recommends auditing SaaS pricing strategy every six months and making updates or optimizations at least once per year.

How long does this pricing audit session take?

This structured session takes 75 minutes to complete, covering baseline metrics, value alignment, buyer personas, and rollout strategy.

Sources

ProfitWell Pricing Strategy Guide by Patrick Campbell
Price Intelligently SaaS Monetization Framework