Richard Branson Afternoon Sport Reset
Richard Branson afternoon routine relies on mid-day outdoor sports like kitesurfing or tennis to refresh energy, clear stress, and bring fresh perspective to business.
4 time blocks, 90 minutes in total.
Time blocks
- Afternoon Work Pause: 10 min
Step away from emails and prepare for physical movement - Kitesurfing or Tennis: 45 min
Get out on the water or court to build physical energy - Hydration and Cool Down: 15 min
Drink plenty of water and cool down after high energy sport - Post-Sport Idea Capture: 20 min
Write down fresh business ideas or solutions in a notebook
About this routine
Virgin Group founder Richard Branson has long advocated for physical exercise during the workday. He credits active breaks with giving him additional productive hours each day. The Richard Branson afternoon routine centers on stepping away from meetings to hit the water for kitesurfing or head to the court for tennis.
Rather than pushing through afternoon fatigue at a desk, Branson uses intense physical activity to reset his focus. Moving outdoor sports into the middle or late afternoon breaks up long work blocks, increases circulation, and provides a distinct mental transition between administrative tasks.
When the physical session ends, Branson uses the immediate post-workout window to write down thoughts in his notebook. Stepping back into work with a clear mind often yields unexpected breakthroughs on complex business challenges.
Why this routine works
- Breaks up mid-day mental fatigue with vigorous movement
- Restores focus for late afternoon tasks
- Spurs creative problem solving away from screens
- Captures fresh insight generated during exercise
FAQ
Why does Richard Branson do sports in the afternoon?
Branson credits mid-day exercise with doubling his energy levels and giving him extra productive hours for decision making.
How long does Richard Branson spend on afternoon sports?
His active afternoon break typically takes around 90 minutes, including exercise, quick recovery, and note taking.
What sports does Richard Branson do during his work break?
He frequently goes kitesurfing, plays tennis, or goes for a swim before returning to business tasks.