Venus Williams Executive Design Review

Step inside the Venus Williams executive routine focused on fashion and interior design review, sample testing, and creative alignment.

4 time blocks, 90 minutes in total.

Time blocks

Mood Board and Trend Analysis: 20 min
Review seasonal color palettes and concept boards for design projects
Fabric Swatch and Sample Inspection: 20 min
Test fabric weights and stretch quality against design standards
CAD Sketch and Technical Review: 25 min
Mark up technical drawings and garment specs with clear adjustments
Team Design Feedback Session: 25 min
Sync with team leads on material sourcing, timelines, and revisions

About this routine

Beyond the tennis court, the Venus Williams executive routine centers on running two distinct companies, including her activewear brand EleVen and her interior design firm V Starr. After morning physical training, she transitions into executive focus blocks dedicated to creative direction and business operations.

Her design process relies on physical interaction with materials. She systematically evaluates fabric swatches for weight, stretch, and breathability, while scrutinizing CAD drawings and room layouts. This hands-on review ensures every piece meets high performance and aesthetic standards.

By time-boxing her executive work into structured blocks, she maintains clear boundary lines between elite athletic performance and creative leadership. Anyone running a business alongside other major commitments can adapt this methodical review format.

Why this routine works

Maintains sharp creative focus after intense physical activity
Ensures high quality control through hands-on sample evaluation
Keeps design teams aligned on technical specifications and deadlines

FAQ

What design businesses does Venus Williams run?

Venus Williams founded the interior design firm V Starr in 2002 and the activewear line EleVen in 2007.

How does Venus Williams balance tennis and business?

She separates her day into dedicated blocks, reserving mornings for athletic training and afternoons for executive design work.

What degree does Venus Williams have in design?

She holds an associate degree in fashion design from the Art Institute of Fort Lauderdale and a degree in business administration from Indiana University East.

Sources

Inc. Magazine: How Venus Williams Runs Two Companies
Forbes: Venus Williams On Entrepreneurship and Design
Architectural Digest: Inside V Starr with Venus Williams